How We Market

Selling your home can become a hectic and stressful time of transition.  Let the Burch – Mudry Team show you the way to a smooth and successful sale. 

Our multi-tiered Marketing Plan will be customized to capture the maximum exposure for your property.

Home Preparation
To get you top dollar, in the shortest amount of time, we will position your home to appear in the best possible light to all prospective Buyers.

We will work with you to create an inviting environment by focusing on the architectural features, aesthetic, setting, and selling points of your home. 

Our goal is to make it easy for Buyers to take emotional ownership of your property and imagine themselves living in the home, and NOT feel like a visitor.

We will utilize our proven techniques to prepare your home for marketing and sale.

Repair and Replace, or not?
It is a truism that homes which are in good condition and properly presented will sell for a higher price and in less time.

However, not all money is well spent!!

We will consult with you on the most efficient and cost-effective way to reach your goals. We want to make certain that your efforts garner the highest return on investment.
During this process we will also seek to ameliorate any obvious safety concerns, code violations, or obstacles to a smooth transaction.

We will consult with you on the condition and staging of your home to maximize its broadest market appeal. 

The correct pricing of your home is of utmost importance. We help our Clients to be market savvy, and invite their full participation in the pricing discussion.  We will price your home strategically to be competitive with current market conditions. 


Communication with our Clients is timely and on-going. We will keep you informed throughout the entire process of any progress or developments. You will never need to wonder what’s going on. We work for you. 

Promotion starts with great photography and floorplans to showcase your home.

Our professional photographers have the gift of bringing out the best in your home. By highlighting the charm, character and best features of your home from the start, we are able to set the tone for all future marketing. 

Floor Plans
Professional floor plans help buyers understand how the flow of a home will accommodate their life-style. Our designers create Interactive Floor Plans, to allow Buyers to register the locus of photography, and even place virtual furniture.

Soft Marketing 
We will begin to market your home from the very first moment. By utilizing our extensive Networking channels, we will work to create a buzz of excitement, and alert hundreds of Realtors and prospective Buyers in advance. A “Coming Soon” notices will be disseminated electronically and by hard copy as opportunity indicates. 

Internet Marketing
We will optimize your home’s listing presence by posting through our proprietary Keller Williams Listing System. Your property information will syndicate to more than 350 internet sites, including:,,, Zillow, Trulia, Yahoo Real Estate, AOL Real Estate,, Homes.Com,, and our own website.

Keller Williams has a special relationship with Zillow, so our Listings will display with only one point of contact…The Burch-Mudry Team. With this terrific arrangement, any phone calls, texts, or emails about your home come directly to us (not a random, regional realtor or advertiser) so that we can focus on selling your home.

The Burch-Mudry Team will also feature your property on our personal Zillow and Trulia account pages. 

Keller Williams also spends a significant sum for SHOWCASED Essential listings on  SHOWCASED listings are displayed more prominently, allow a greater number of photos, a virtual tour, and our direct contact information for interested buyers. 

Fact: A SHOWCASED listing is clicked on 72% more often than standard listing.

Your property will be SHOWCASED. Any inquiries, regarding your home, will come right to us so that we can answer the questions quickly and accurately and get your home sold.

Multiple Listing Service
We will post the maximum number of professional, high-quality photos, properly formatted for MLS distribution.
We will also post our Single-Site Platform to showcase the home. This will include an interactive floor plan, photo carousel, and YouTube feature.

We always work to make the purchase of a home a smooth transaction for all. We will upload to MLS as many pertinent documents as necessary to facilitate research by interested Buyers. We believe in the forthright sharing of materials and full-disclosure to help vet Buyers. 

Social Media
We utilize multiple outlets to place your home in front of a large audience of active Buyers.

Our photographers and designers will work in concert to create a YouTube feature of your property. This is a convenient way to provide potential Buyers with another unique point of contact.

Examples of YouTube features:                                       

204 Pope Road, Acton                                                   

10 Brooks Hill Road, Lincoln

Printed Presentation Material
The highest quality presentation makes a statement about your home and helps your property stand out. We will collaborate with our in-house designer to produce attractive and informative Color Brochures of your property. 
The same attention to quality will be used in the production of any promotional postcards and collateral printed material.

Keller Williams Referral Network
The KW web network draws 2.6 million unique visitors a month. 

Any consumer inquiry concerning your home, whether captured through the internet, email, or phone, will be forwarded directly to the Burch-Mudry Team.
The KW Referral Network also taps into the active Relocation Market to drive Buyers to your home.

Yard Sign
Industry studies have shown that many Buyers cite yard signs as an informational source used in their property search. Our nationally recognized yard signs are designed to stand out and bring more Buyer calls.  Where appropriate we will install our eye-catching signage featuring contact information.

Brokers’ Open House 
Hosting a preview of your home is a good way to showcase your property to local real estate professionals. A Brokers’ Open House will facilitate realtors who are in active search for a home which fulfills their Buyers’ criteria. 

Open Houses
Fact: Roughly 45 % of all Home-Buyers turn first to Internet/Mobile technology to find a home.  This is followed by contacting a real estate agent.

To capture the growing traffic of self-directed Buyers, we will schedule multiple Open Houses to feature your Home. We will be personally available to answer all inquiries, as we know how to best present and sell your home. 

Personalized Open House invitations are utilized when targeting a select set of potentially interested parties. 

Why Keller Williams?
When selling your property, you want to work with a real estate professional backed by a team that knows the local market, inside and out. 

You also want the power of the top-producing real estate company in your market area.

Keller Williams Realty is the largest real estate company in the world, home to over 171,134 GLOBAL ASSOCIATES. 
KW Boston Northwest ranked in the top 1% of companies in Massachusetts

KW Boston Northwest ranked as the number one office in homes sold in the 25 Middlesex County towns we do business in.